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March 5, 2014 By Alka Thomas Leave a Comment

The SEO ballgame

Ever wondered why your page or product is constantly ranked at the bottom of the page ? As the owner of the product on the page , what can you do to make this better ? Your answer lies in something you might not have heard of – SEO .

 

SEO , or search engine optimization , is an issue that most people ignore , mostly because they don’t understand the importance of having a page that is optimized for search engines .

This article is essentially to acquaint you with what SEO is all about , and what kind of wonders you can achieve using it . In the following posts , I shall explain the WHY of search engine optimization’s important .

 

Lets start off with the dictionary definition of SEO . the practice of manipulating aspects of a Web site to improve its ranking in search engines . There . Simple enough ? .

 

Now , to the advantages of using the delectable advantages that SEO offers  , ie , WHY you should do it .

 

One . 

Everyone is doing it . So should you . This might seem like the ” follow the herd ” type argument , but in reality , it does make sense . If you do not want your business to lag behind , SEO is probably the best argument you can come up with . Additionally , with over 200 million web pages on the internet , your desire to have your page rank on the top of search results just got stronger 😛 .

 

Two . 

People trust Google and Yahoo . Standard fact . People are more likely to trust a reputed search engine compared to some random person , however good their product might be . The idea is to piggyback onto the popularity of search engines and build your name , using their platform .

 

Three . 

 

Its practically free ! . Search engine optimization involves using your mind to understand the psyche of the customer , then come up with search keywords that target exactly that . Additionally , the results of optimizing your page are pretty permanent , meaning its not like a flyer campaign , where the reach is limited to a particular time period .

 

Four . 

 

The results of your SEO efforts , though not instant , are pretty quick , at least when compared to a traditional marketing campaign . And yes, the customers will come in , slowly but surely . Its just the matter of time and further refinement of your keywords . Statistics show that more than half of the clicks for a search tend to opt for the first result , which will obviously result in a higher conversion rate .

 

That’s all for now . Want to know how to get started with the SEO ballgame ? Keep reading !. Meanwhile , I highly recommend these guys  for your SEO needs .

 

– Saurabh  .

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Filed Under: Marketing Strategies, Tips For Etsy Store, Uncategorized Tagged With: 2014 trend, advertising etsy shop, advertising on pinterest, advertising your etsy shop, etsy marketing, etsy selling tips, etsy shop promotion, how to increase sales on etsy, how to promote etsy shop, how to promote my etsy shop, how to promote your etsy shop, increase etsy sales

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