Ever wondered why your page or product is constantly ranked at the bottom of the page ? As the owner of the product on the page , what can you do to make this better ? Your answer lies in something you might not have heard of – SEO .
SEO , or search engine optimization , is an issue that most people ignore , mostly because they don’t understand the importance of having a page that is optimized for search engines .
This article is essentially to acquaint you with what SEO is all about , and what kind of wonders you can achieve using it . In the following posts , I shall explain the WHY of search engine optimization’s important .
Lets start off with the dictionary definition of SEO . the practice of manipulating aspects of a Web site to improve its ranking in search engines . There . Simple enough ? .
Now , to the advantages of using the delectable advantages that SEO offers , ie , WHY you should do it .
Everyone is doing it . So should you . This might seem like the ” follow the herd ” type argument , but in reality , it does make sense . If you do not want your business to lag behind , SEO is probably the best argument you can come up with . Additionally , with over 200 million web pages on the internet , your desire to have your page rank on the top of search results just got stronger 😛 .
People trust Google and Yahoo . Standard fact . People are more likely to trust a reputed search engine compared to some random person , however good their product might be . The idea is to piggyback onto the popularity of search engines and build your name , using their platform .
Its practically free ! . Search engine optimization involves using your mind to understand the psyche of the customer , then come up with search keywords that target exactly that . Additionally , the results of optimizing your page are pretty permanent , meaning its not like a flyer campaign , where the reach is limited to a particular time period .
The results of your SEO efforts , though not instant , are pretty quick , at least when compared to a traditional marketing campaign . And yes, the customers will come in , slowly but surely . Its just the matter of time and further refinement of your keywords . Statistics show that more than half of the clicks for a search tend to opt for the first result , which will obviously result in a higher conversion rate .
That’s all for now . Want to know how to get started with the SEO ballgame ? Keep reading !. Meanwhile , I highly recommend these guys for your SEO needs .
– Saurabh .