In my last few visits to the internet , I noticed a recurring problem . People were getting all the views on their product that they ever wanted , but they were not able to convert it to sales . So I began to think – what could a seller do to ensure that a customer , apart from just viewing the product , always ends up buying it . After a thorough research , I’ve come up with the top four tips to make sure that the customer BUYS what you have to offer .
“What is in it for me ? “
Explain to the customer whats in it for him . Telling him what you have to offer and not just describing the product is a great and almost sure shot way to ensure sales . Think of it as a real life scenario – the online world and the real world are not that different – think of your online page as if you are talking to a customer in real life . Talk to him , understand his psyche .
Get personal !
Use marketing strategies that don’t treat the customer like just another number . Reach out , and ask him how it was , how the product turned out …all of it ! . E mails are often a great way to do this , and are one of the best ways to reach out to your customer . Invest some quality time into this , because the kind of wonders a satisfied customer can do , no one else can !
Customer feedback is probably the best idea that a sales executive came up with . This gives you a clear cut route in to the mind of the customer , and believe it or not – most customers are willing to share their stories regarding your product with you . Ask them , find out what they felt about it , how it could be improved , what went wrong. This is the best way to improve your product and increase sales .
Dumb it down .
Yes , you love being complex and inserting hidden meanings into everything , I get that . I love it too . Thing is , most customers don’t . They are looking for a straight forward approach to a buy . None of the frills and fancies . Keep in mind , its always good to advertise your product – keep it interesting . But making it complex and difficult to understand is always a headache .
Hope this helps !