According to Forbes, here are the top marketing trends of 2014:
1.Bigger content marketing
Content marketing will be bigger in 2014 and by successfully utilizing content marketing strategies, businesses can build a sturdy reputation within the industry. With articles on websites, eNewsletters and social media promotion, content marketing is set to reach an all new level. Businesses would be advised to invest in content marketing for the prospects look promising.
2. Diverse social media marketing
2014 will witness a drastic diversification of social media marketing. As competition gets tougher, get ready to observe aggressive marketing on social media sites like Facebook, Twitter, Pinterest and Google+.
3.Image centric contenting
A picture is worth a thousand words and numerous online sites will exploit this fact. Currently, sites like Buzzfeed market products through videos and GIFs – this trend will spread across the internet. After all, it’s easier to look at a picture than read an article.
Simplistic marketing strategies will be preferred over any other kind of marketing style, keeping in accordance with the shift in customer preferences. People are now looking for simple, yet effective marketing strategies that convey the message to the consumer without getting too deep.
5.Mobile friendly marketing
It’s high time mobile marketing apps became popular and statistics predict that 2014 is the year for it to happen. With mobile phone usage at an all time high, 2014 will see marketing strategies more focused towards mobile phones.
6. SEO will be top priority
As most search engines like Google try to provide users with high quality content, SEO will become the top priority of online marketers. Without proper SEO, companies can lose out on potential customers and with competition getting stiffer each day, every lost customer will come as a blow. So, expect companies to devote a considerable amount of time to SEO.