Pinterest is a social bookmarking site and a source of great joy – it’s easy to waste an entire day browsing around! Many Etsy sellers love and use the site daily, but have no idea how to harness the power of Pinterest to boost interest in their shop.
Pinterest can be a valuable tool to drive traffic to your Etsy shop if used effectively. It’s not as simple as throwing your items on Pinterest and hoping for the best. Get it out of your head that using Pinterest for your business only means “sell, sell, sell!” To really be successful on social media platforms, your content must be engaging above all else. These basic Pinterest tips will guide you on the path to increase traffic on your Etsy shop.
Pin More Than Your Own products
Learn about your target audience to discover their interests, and then give the people what they want! Your boards should each cover a theme – e.g. “gorgeous weddings” or “quick and easy meals”. If you sell sophisticated jewelry, your potential customers might also be interested in stylish outfits, shoes, and accessories.
Pin a variety of photos – your Etsy favorites, treasuries, web articles/blog posts, funny photos, inspirational quotes, tutorials, videos, and anything else around the web that others may enjoy. Share the love and karma will be your friend. Repin, like, or follow other people’s pins and boards. You’ll get the best variety this way, and some pinners may decide to follow you back once they notice you’ve followed or repinned them.
Spread the (self) love
It’s okay to have a board devoted completely to your own creations, but it may be more natural to pin your items on related boards. Your crocheted hat might fit on a “turquoise outfits,” “winter wear,” or a “casual hats” themed board. People are much more likely to follow a board with a theme they really dig than a board set up just to sell something.
Your item may be the inspiration for a board, but then you can design a room, plan a party, or put together an outfit surrounding it. Pinners might not follow your “Stuff I Make” board, but they just might follow your “Closet Organization Ideas” board, which happens to show a few of your handmade jewelry boxes.
Get noticed with great photography
Continue to work on your product photography. Pinterest is driven by beauty. No matter how wonderful your product is, people will gloss right over it on Pinterest if it has a poor photo – it’s the Etsy “photography is key” mentality on steroids. People pause and double take for gorgeous photos, so keep striving for perfection!
Create searchable pins
SEO may be a dirty word to you, but it’s how you get discovered. Your photo captions/descriptions should use pertinent keywords. Avoid Etsy listing title captions! They seem robotic and might turn people off. Make them sound more natural while still using keywords. Board titles should be obvious, too. Someone looking for knitting patterns is more likely to search for “knitting patterns” than “what to make.” Pins and boards are searchable on Pinterest and Google.
Invest time
Like any type of marketing, it takes time to build a foundation on Pinterest and requires updating to sustain growth. When creating new boards, consider starting with a minimum of 5 pins. Empty boards drive people away. Pin frequently – while some use the Pinterest search bar, many people just sit back and let the good stuff come to them, so newer pins are more likely to be seen.
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Use price tags
If you pin an item with a price on it, Pinterest will show a price tag overlay on the corner of your photo. The benefit is that people will know the price immediately. More importantly, it makes your items searchable in the gifts section of Pinterest. The downside? The price tag banner is distracting and doesn’t fit in aesthetically. An obvious solution is to pin some items with and some without the price.
Talk about it
Commenting on your own and other people’s pins helps you engage your audience and gives them a reason to comment in response, and may even get you noticed.
All together now!
Consider creating a group board where you invite specific people to pin directly on your board. You initiate the theme and others can pin their finds or products on the board. Think of it like a collaborative treasury.
Pin it to Win it!
If you’re a fan of the occasional freebie, consider having a “pin it to win it” contest. You can advertise it on your Facebook, website, or other social media. There are many ways to carry out a contest; a simple way is to set a time-frame in which one lucky winner who pins something from your shop during that period will win a free item from your shop.
Add a Pin-it button
Etsy has a pin-it button on each of your listings for people to pin your products to their boards. Consider adding a similar button to your off-Etsy website or blog, as well as a “follow me on Pinterest” button and a profile widget.
